Ombrelone

As Lead Product Designer, I owned the full design scope of the project, from defining the brand's strategic foundation to building the product experience and collaborating with development.

• Developed the brand identity and visual strategy, keeping product and marketing consistent.
• Designed the complete UI/UX for core modules, onboarding, product management, customizable checkouts and the member area.
• Built a design system in Figma, documenting colors, typography, spacing, icons, components and interaction patterns for scale.
• Worked closely with developers through Slack and Jira, aligning implementation details and running design reviews.
• Structured user flows and wireframes in FigJam to map key experiences and simplify complex workflows.
• Ensured usability and responsiveness through testing and iterative refinement.
• Contributed to sprint planning and cross-functional syncs to hold speed and alignment during the MVP phase.

Foundation: brand & context

The project began with the need for a strong foundation: a brand able to unite multiple marketing tools under one clear identity. The name Ombrelone evokes protection and unity, a space where every functionality coexists in harmony.

From that concept, I developed a brand identity centered on clarity, strength and adaptability. The symbol, inspired by the geometry of an umbrella, expresses stability and direction without being literal. A refined palette of lilac-blue and soft salmon balanced modernity and warmth, helping the brand stand out in a market dominated by cold, tech-oriented tones.

Typography and tone of voice were designed to communicate both structure and accessibility, reflecting the mission to simplify digital marketing for creators and businesses. The visual system was built to scale smoothly from product UI to promotional material, staying coherent across every touchpoint.

Product design

With the brand established, the next step was translating its principles into a functional, intuitive product. Ombrelone needed to turn complex marketing operations into a clean, guided experience, so I designed the platform architecture to prioritize clarity and flow, making each interaction feel natural.

• Customizable checkouts for physical and digital products, with tiered options for one-time purchases and subscriptions.
• Product management dashboards with tables and forms built for quick editing and scale.
• An integrations hub connecting external tools like payment gateways and lead management systems.
• A member area optimized for course delivery, progress tracking and interactive learning.
• A webinar system merging live engagement, chat and in-session checkout to reduce conversion friction.

Experience & execution

In parallel with the interface, I built a comprehensive design system, the foundation for consistency and collaboration. It documented design tokens (color, typography, spacing, grid), reusable UI components (inputs, modals, tables, icons) and usage guidelines, so developers could build confidently and hold visual fidelity through implementation.

Close collaboration with development was essential, daily syncs and testing cycles kept design precise and technically feasible. Each iteration reduced complexity while preserving brand coherence, making the experience not only functional but visually unified.

Outcome: results & learnings

Ombrelone grew into a cohesive, scalable SaaS platform that supports creators and digital businesses with tools that simplify growth. The MVP validated the business model and set a clear path for future expansion.

The project showed how branding and product design can be integrated seamlessly from day one. The design system improved communication between design and development, reducing rework and speeding up iteration.

On a personal level, it sharpened my approach to balancing strategy, agility and execution, proof that even under tight timelines, thoughtful systems and strong collaboration drive clarity, efficiency and real business value.