Pubbli

The project started with a blank canvas: a new brand, a new product, and no existing structure. The main challenge was to communicate complex UGC marketing concepts in a way that felt simple, modern and trustworthy.

I began by mapping the content strategy and understanding how Pubbli positioned itself between two distinct audiences, brands looking for measurable influencer campaigns, and creators searching for opportunities to monetize their content.

Using GPT as a tool for content structuring, I defined the tone of voice and logical flow for each section, ensuring the copy supported a fast, scroll-based reading experience focused on clarity and conversion.

Visually, I worked in Figma to define a clean, confident layout that could support photography and motion. The visual tone was guided by energy, precision and trust, keywords that informed both typography and spacing decisions.

Experience & execution: from Figma to Framer

After defining the content and structure, I designed the entire experience in Figma, creating responsive layouts optimized for mobile and desktop. The interface was built around modular components to ensure flexibility and easy updates for future campaigns.

The next step was bringing the project to life in Framer, where the site was fully developed with interactive animations, hover states and adaptive sections. Every element, from buttons to content transitions, was crafted to feel smooth and intuitive, enhancing credibility while improving navigation speed.

These visuals brought authenticity to the platform, showcasing creators and brand interactions in a natural, relatable way.

Key sections included:

• A hero area focused on a dual audience, inviting both creators and brands to engage immediately.
• Feature highlights explaining scalability, payment systems and trust features.
• A comparative section showing Pubbli's advantages over traditional agencies.
• Case studies and testimonials adding social proof and quantitative credibility.
• Separate landing experiences for Brands and Creators, tailored to their goals and conversion paths.

Outcome: clarity, conversion & scalability

The result was a high-performing, easy-to-navigate website designed to convert first-time visitors into active users. It successfully supported the brand's paid media campaigns and became the central hub for all marketing traffic.

By combining strategic copywriting, visual clarity and a flexible CMS build in Framer, the Pubbli website achieved the project's goal: a clear narrative that communicates value in seconds while inviting users to take action.

Beyond launch, the modular system now lets the internal team scale, adding new pages, campaigns and product updates without compromising visual coherence.